Trees Don’t Grow to the Sky: Why Chasing Too Much Growth Destroys Returns (And Where to Look Instead) Sales growth is at the heart of every business. But not all growth is created equal. Too little, and the business stagnates. Too much, and volatility – and hype – punishes investors. The sweet spot? 7 to 20% revenue growth. That’s where compounding and discipline meet. Thierry Borgeat December 10, 2025
